From:	 Julie Donnellan <julie@fscomm.com>
To:	 (Recipient list suppressed)
Subject: ESC Chicago Offiers 'Inside Track'
Date:	 Wed, 27 Jun 2001 10:06:59 -0700

CHICAGO CONFERENCE OFFERS 'INSIDE TRACK' INFORMATION FOR ENGINEERS WORKING 
IN EMBEDDED ELECTRONICS INDUSTRY

Latest Tools and Technologies for Intelligent Electronic Devices
Featured on Show Floor at Embedded Systems Conference Chicago

San Francisco, Calif. - June 27, 2001 - CMP Media (Nasdaq: UNEWY) today 
announced that more than 100 providers of tools and technology for 
intelligent electronic devices are participating in a product exhibition at 
the Embedded Systems Conference Chicago, which runs from July 9-12, 
2001.  The Midwest's largest educational forum for engineers, developers, 
and managers working with embedded systems, which takes place at Chicago's 
Navy Pier Festival Hall, provides an insider's view of important trends in 
the industry, including the evolution of connected devices and new 
developments in software technology.

Embedded Systems Conference attendees will have access to a conference 
program of 90 classes and tutorial sessions taught by industry experts in 
fields such as real-time design, assembly, C, and C++ programming, wireless 
systems, open source technologies, embedded Internet and Java, and unified 
modeling language.  The concurrent exhibition, open to conference attendees 
and exhibits pass holders, will feature new chips, components and software 
tools for use in automotive and industrial applications, as well as 
consumer devices such as handheld computers and smart telephones.

"New products scheduled to be announced or shown at the Embedded Systems 
Conference Chicago reflect a continuing trend toward connectivity and 
increased software complexity," said Michael Barr, editor-in-chief, 
Embedded Systems Programming magazine.  "Software packages that have been 
traditionally 'desktop-only' are now being developed for embedded systems, 
reducing the cost of bringing advanced functionality to intelligent devices."

New products demonstrating the movement of desktop-like software into 
embedded systems include a tool to create embedded databases, a database 
server that reduces network traffic and supports advanced multithreading, 
and Web browsers that allow for advanced, desktop-like viewing from 
embedded devices.

Other featured attractions on the show floor include the latest in debug 
and test tools including:
* A software verifier that automatically detects access conflicts on shared 
data at compile time.
* An "out of the box" family of RTOS-Independent, hardware-assisted 
software development tools and evaluation boards, including an IDE, a 
powerful hardware assisted debugger, JTAG and ROM emulation, and peripheral 
rich evaluation boards.
* A suite of tools that provide instant analysis of an embedded system, 
with real-time data monitoring, online execution-flow trace, statistical 
profiling, and an online memory analyzer.
In addition to the product exhibition, the Embedded Systems Conference 
Chicago offers several special events, including a keynote address by 
best-selling author and TV personality Robert X. Cringely.  On Tuesday, 
July 10 from 12:00 noon - 1:00 p.m., Cringely will discuss "How the 
Embedded Shall Inherit the Earth."  Also included are early morning 
shoptalk sessions, where attendees can discuss their successes and 
challenges, and an opening night reception on the show floor celebrating 
"Summer Nights on the Lake," on Tuesday, July 10.  More information on the 
Embedded Systems Conference Chicago is available at 
http://www.embedded.com/esc.  Conference programs can also be obtained by 
calling 888-239-5563 or by e-mailing esc@cmp.com.

The Embedded Systems Conference is produced by CMP Media Inc. and is 
sponsored by EMBEDDED SYSTEMS PROGRAMMING magazine and ELECTRONIC 
ENGINEERING TIMES.  Other conferences produced by CMP's Electronics Trade 
Show Group include the Embedded Systems Conference-San Francisco, the 
Embedded Systems Conference-Boston, the Embedded Systems Conference-Europe, 
the Embedded Executive Summit, and the Communications Design Conference.

About CMP Media LLC.
CMP Media LLC (www.cmpnet.com) is a leading high-tech media company 
providing essential information and marketing services to the entire 
technology spectrum - the builders, sellers and users of technology 
worldwide. Capitalizing on its editorial strength, CMP is uniquely 
positioned to offer marketers comprehensive, integrated media solutions 
tailored to meet their individual needs. Its diverse products and services 
include newspapers, magazines, Internet products, research, direct 
marketing services, education and training, trade shows and conferences, 
custom publishing, testing and consulting.

# # #

PRESS CONTACTS: 		
Miranda Brady
Wendy Lewis
FS Communications
650/ 691-1488
Miranda@fscomm.com


Exhibitor		Amber Mooney				
Contact:  		CMP Media LLC				
Phone:		415-278-5369				
Email:		amooney@cmp.com 		

Attendee Contact:	CMP Media LLC
Toll free:		888-239-5563
E-mail:		esc@cmp.com	

Press 		Miranda Brady
Registration:   	FS Communications
Phone:		650/691-1488
E-mail: 	         	miranda@fscomm.com

=========================
Julie Donnellan
FS Communications
888 Villa Street, Suite 410
Mountain View, CA  94041
650/691-1488
650/960-0541 Fax
julie@fscomm.com