User Friendly Media signs agreements with ComputerGear and O'Reilly & 
Associates

July 10, 2001

New Westminster, BC - Reacting to audience demands for merchandise and the
next 
collection of User Friendly comic strips, User Friendly Media (CDNX: UFM) has 
signed a merchandising agreement with ComputerGear, Inc., and a third 
publishing deal with O'Reilly & Associates.

ComputerGear, Inc. of Redmond, Washington will provide a full line of User 
Friendly-licensed merchandise to UserFriendly.org's huge fan base, and
through 
ComputerGear's existing channels. A privately held, mail order catalog
company, 
ComputerGear offers a line of fun, computer-related gifts for computer 
enthusiasts. Started in 1992, ComputerGear sells its product lines via its
web 
site, mail-order catalogues and Redmond, WA store. "This partnership allows
us 
to expand our product lines to include the characters from the User Friendly 
comic strip, characters that have already become popular icons for the
computer 
industry" says Terry Powers, VP Sales and Marketing of ComputerGear.

User Friendly Media's merchandising agreement with EBIZ Enterprises Inc. 
(d.b.a. TheLinuxStore.com) has been terminated. The new agreement with 
ComputerGear will give the User Friendly Media audience access to a larger 
selection of User Friendly-licensed products. "We are excited about being
able 
to offer User Friendly merchandise through a partner like ComputerGear," says 
David Barton, Vice-President of Operations, User Friendly Media. "Working
with 
ComputerGear will ensure that our fans receive the high quality products and 
service that they deserve."

Following two immensely popular editions, a third User Friendly book
featuring 
a collection of the web site's daily cartoon strips will be available this 
August. Titled "The Root of all Evil", O'Reilly & Associates, Inc. will again 
be the book's publisher. "This type of book represents a year's worth of 
cartooning, so there is no singular experience associated with producing it. 
Instead, it is a collection of 300 odd experiences crammed into one book,"
says 
J.D. Frazer (a.k.a. Illiad), creator of User Friendly the comic strip.

This latest book joins the raft of new User Friendly Media content offerings, 
including two online, interactive video products Behind the Scenes and Inside 
the Box and a virtual marketplace called GeekBazaar. Designed to appeal to
the 
intellectual entertainment interests of the IT professional, User Friendly 
Media products focus on cool technologies, technical products and companies.

About User Friendly Media Inc.
User Friendly Media operates a premier online entertainment web site
appealing 
to the highly influential IT community. Starting out over three years ago as
an 
online cartoon, UserFriendly.org now attracts over 500,000 unique visitors 
resulting in excess of 10 million page views per month.

# # #

Contact:
Laura Jo Gunter
VP Creative & Marketing
User Friendly Media Inc.
604.519.2444
laurajo@userfriendly.org
http://www.userfriendly.org

Jas Dhanday
Chief Financial Officer
User Friendly Media Inc.
604.515.3195
jas@userfriendly.org
http://www.ufmedia.com