From:	 Julie Donnellan <julie@fscomm.com>
To:	 (Recipient list suppressed)
Subject: ESC Boston Announces Program and Keynote
Date:	 Tue, 31 Jul 2001 08:00:00 -0700

TRENDS IN EMBEDDED SYSTEM DESIGN HIGHLIGHTED AT SEPTEMBER CONFERENCE IN BOSTON

September Embedded Systems Conference Includes In-Depth Sessions On 
Automatic Code Generation and Programming Tools, Keynote Address On Open 
Source in Embedded Design

San Francisco - July 31, 2001  - CMP Media (Nasdaq: UNEWY) today announced 
that the educational program at the Embedded Systems Conference Boston will 
highlight tools to simplify programming complexity and implement Open 
Source technologies in embedded applications.

"Model-based code generation is potentially a very explosive area for the 
future of software development in general," said Michael Barr, 
editor-in-chief, Embedded Systems Programming magazine.  "The conference 
program reflects the growing importance of UML and other methods for 
working with the increasingly large and complex software component of 
embedded systems."

The Embedded Systems Conference Boston is the East Coast's largest 
exhibition and educational forum for embedded professionals, running from 
September 4-7, 2001 at the Hynes Convention Center.  The four-day event 
includes 84 classes and tutorials, product exposition and two keynote 
presentations.  Michael Tiemann, chief technology officer of Red Hat, will 
address the role of Open Source software in embedded applications, and 
Cliff Stoll will provide entertaining commentary on the current state and 
future forms of technology.

In addition to 15 classes on Unified Modeling Language (UML) and 
efficiencies in code generation, the program's educational sessions also 
include timely topics such as system design, the embedded Internet, 
hardware design, C/C++ programming and Open Source software.

Classes with a focus on model-based code generation include:
* Extreme Modeling
* State Machines and Statecharts
* The Real-Time UML Standard: Definition and Application
* Implementing a UML Specification on a Real-Time Executive
* Managing the Risks of Adopting UML
* Architectural Patterns for Complex Embedded Systems

Barr also anticipates a strong reaction to Michael Tiemann's keynote 
address on Thursday.  "As a pioneer of the open source movement and an 
important player in the emerging market for Embedded Linux, it will be 
extremely interesting to hear how Tiemann thinks the open source movement 
will impact embedded design," said Barr.

Tiemann's keynote address titled, "Open Source in Embedded: Dilemma or 
Delight?" will be delivered on Thursday, September 6, from 12:30 p.m. - 
1:30 p.m.  He will address the looming embedded marketplace question: "Will 
open source software change the world of embedded systems, or will embedded 
systems bring about a change in open source software?"

Tiemann's early work with GNU software inspired many developments in the 
open source industry, and enabled the first Linux technologies.  A 
respected industry leader, he continues to shape the future of open source 
as it drives the next generation of embedded, post-PC computing devices.

Clifford Stoll's speech, "Reflections of a Computer Contrarian," will take 
place on Wednesday, September 5, from 1:00 p.m.- 2:00 p.m.  Stoll will 
discuss Internet "obsession" and the effects of too much technology on 
learning systems, libraries, and society.

An exceptionally popular speaker, Clifford Stoll is best known for 
single-handedly tracking and uncovering the "Hanover Hacker," a member of 
an underground Internet spy-ring.  Stoll's story was featured on the cover 
of the New York Times, and is described in his book, The Cuckoo's Egg: 
Tracking a Spy Through the Maze of Computer Espionage.  A one-time UNIX 
programmer and computer security expert, Stoll holds a Ph.D. in astronomy.

Other special events at the Embedded Systems Conference Boston include 
early morning shop talk sessions where attendees can discuss their 
successes and challenges in informal moderated sessions and a 
baseball-themed opening night reception on Wednesday, September 5, from 
5:30 p.m.- 7:00 p.m. On Tuesday, September 4, attendees will have the 
opportunity to hear from embedded programmers with experience using Java to 
write firmware in a panel entitled "Is Java Ready for Embedded Use?"  The 
conference also includes a product exhibition with more than 180 leading 
vendors of hardware, software and services for embedded systems.

For more information on the Embedded Systems Conference Boston or a 
complete conference catalog, log on to 
http://www.esconline.com/Boston.  Conference catalogs can also be obtained 
by calling 877-446-7799 or by e-mailing esc@cmp.com.

The Embedded Systems Conference Boston is produced by CMP Media LLC and is 
sponsored by EMBEDDED SYSTEMS PROGRAMMING magazine and ELECTRONIC 
ENGINEERING TIMES.  Other conferences produced by CMP's Electronics Trade 
Show Group include the Embedded Systems Conference-San Francisco, Embedded 
Systems Conference-Chicago, Embedded Systems Conference-Europe, Embedded 
Executive Summit, and the Communications Design Conference.

About CMP Media LLC.
CMP Media LLC (www.cmpnet.com) is a leading high-tech media company 
providing essential information and marketing services to the entire 
technology spectrum - the builders, sellers and users of technology 
worldwide. Capitalizing on its editorial strength, CMP is uniquely 
positioned to offer marketers comprehensive, integrated media solutions 
tailored to meet their individual needs. Its diverse products and services 
include newspapers, magazines, Internet products, research, direct 
marketing services, education and training, trade shows and conferences, 
custom publishing, testing and consulting.
# # #

Exhibitor:    		Amber Mooney	   			
Contact:      		CMP Media LLC 	  		
Phone:	       	415-947-6662	    			
E-mail:		amooney@cmp.com	

Attendee Contact: 	CMP Media LLC
Toll free:	       	888-239-5563	
E-mail:	      	esc@cmp.com	
		
Press    		FS Communications						
Registration:		650-691-1488
E-mail:		miranda@fscomm.com

PRESS CONTACTS: 		
Wendy Lewis or Miranda Brady
FS Communications
650-691-1488
miranda@fscomm.com