Steve Traugott
Demaree Public Relations, Inc.
603-428-4411
straugott@demaree-pr.com

DataFlux Unveils Blue Fusion™ CS -Data Quality Tool for Real-Time Applications

The Sportsman's Guide Uses Blue Fusion CS to streamline Customer Resource
Management

CARY, N.C., September 11, 2001 - DataFlux Corporation, a SAS Company and
leader in the development of data quality control tools that increase
the accuracy and usability of corporate database assets, today announced
the release of Blue Fusion CS (Client/Server). Blue Fusion CS is targeted
at organizations that want to integrate seamless data quality functions
into their own real-time Web-based or other concurrent user applications.
These applications include intranet, extranet and Internet web applications,
client/server data-entry and reporting systems, CRM applications, data
warehousing, call centers, applications requiring fuzzy search capabilities,
ETL, and other complex environments. Blue Fusion CS enables corporations
to control the accuracy and usability of their data at point of entry
- or at any point of data exchange/sharing between enterprise applications,
databases and data warehouses.

Blue Fusion CS makes it easy to develop and integrate DataFlux technology
into any data-driven application. Developers can integrate the technology
using the native development environment of their application rather than
writing "wrapper" calls to a foreign development environment. Blue Fusion
CS currently supports client libraries for the Perl, ASP, Java, COM, PHP,
and C development environments. The Blue Fusion CS Client Library is
platform-i
ndependent and can run on any of the major web server platforms including
Linux, Sun Solaris, Microsoft Windows NT, IBM AIX and FreeBSD. The
technology's
 multi-threaded, server architecture allows for concurrent user requests
and responses necessary in a web environment.

An early adopter of Blue Fusion CS is The Sportsman's Guide (Nasdaq: SGDE),
a leading marketer of value priced outdoor gear and general merchandise,
with a special emphasis on outdoor clothing, equipment and footwear. Dale
Monson, Vice President Information Systems and Chief Information Officer
for The Sportsman's Guide, was looking for a way to reduce product and
catalogue returns by implementing a real-time call center solution that
would allow telemarketers to check and verify the address they were being
given against their USPS database immediately, even before processing
the order. A key requirement of the implementation was that the speed
of the application performing the data cleansing and verification could
not impact talk time.

Blue Fusion CS also enabled Monson to standardize and verify the address
in their database of catalogue mailing lists, a task that was previously
outsourced.  The Sportsman's Guide has been very impressed with the speed
and ease of implementation. The seamless integration into their existing
call flow and the very fast response times have ensured the success of
this implementation. The Sportsman's Guide has implemented this technology
into their main call solution system and is working towards implementing
the new release into their web sites www.sportsmansguide.com and
www.bargainout
fitters.com.

Regarding the selection of the DataFlux solutions, Dale Monson stated,
"DataFlux provided The Sportsman's Guide with an affordable suite of solutions
that we were able to easily implement and maintain. When a customer calls
us today, we are able to do real-time matching and data cleansing so we
know we have cleansed and correct shipping information. This saves us
a significant amount of money on returns."

Tony Fisher, president of DataFlux said, "Blue Fusion CS is an ideal solution
for enhancing a company's critical data assets across the enterprise.
By embedding Blue Fusion CS functionality into your website, you'll have
the ability to cleanse and verify data for any number of hits at one time.
Our product gives developers the flexibility to use whichever language
they are most familiar with."

Blue Fusion CS Highlights
Blue Fusion CS encompasses the DataFlux tradition of data management solutions
far beyond standard name and address cleanup. Blue Fusion CS consists
of Blue Fusion Base, a core set of libraries, and additional FusionPack
libraries, including Blue Fusion Match and Blue Fusion Verify.
·  Parse - The Parsing libraries include functions that parse free form
data elements into separate name or address elements.
·  Standardization - The Standardization libraries include functions that
enable users to standardize data.
·  Gender Analysis - Functions included with Gender Analysis libraries
attempt to determine the gender of input names.
·  Entity Analysis - Entity Analysis libraries attempt to determine if
a data value/string represents an individual or an organization.
·  Capitalization - The Capitalization libraries include lowercase, uppercase
and proper case functions.
·  Customization - The Customization functions allow users to edit the
DataFlux internal knowledge base for vendor preference.
·  Blue Fusion Match - Matching libraries consist of a series of functions
that generate and store a coded representation for specific data strings,
a match code. Once created, these match codes are able to identify duplicates
and more importantly, near-duplicate data values.
·  Blue Fusion Verify - Verify libraries ensure the accuracy, completeness,
and effectiveness of critical addresses in your corporate databases. 
This FusionPack library facilitates the USPS CASS-certification of data
sets.

DataFlux's Blue Fusion CS technology uses similarity searching and fuzzy
logic to find and recognize similar data patterns in databases and data
sets. DataFlux technology can be applied to many different types of data,
including name and address data as well as non-name and address information
(such as product or brand names, geographical data, generic text or data
fields).

Pricing & Availability
Blue Fusion CS is generally available for shipment. Typically, Blue Fusion
CS will range in price from $30,000 to $100,000 depending on the size
and scope of the implementation and user configurations. To learn more
about Blue Fusion CS or any of the other solutions available from DataFlux,
visit our website: www.dataflux.com.

About DataFlux Corporation
Founded in 1996, DataFlux is a North Carolina-based software company that
provides leading edge, award-winning technology for data cleansing, data
augmentation, data consolidation and conversion and data scrubbing. The
versatile DataFlux products are designed to significantly improve the
accuracy, consistency and usability of an organization's critical data,
enhancing the effectiveness of data-driven applications and initiatives
such as data warehousing, e-commerce systems, data mining, customer
information
 systems, sales force automation, marketing databases, customer/prospect
profiling and list management. Some of the companies currently using DataFlux
solutions include Bank of America, US Patent and Trademark Office, and
Wells Fargo. DataFlux is a wholly owned subsidiary of SAS Institute, the
leader in decision support and data warehousing, providing integrated
enterprise information-delivery solutions and e-business solutions. For
more on DataFlux, visit: http://www.dataflux.com.

					#	#	#

DataFlux and all other DataFlux Corporation product or service names are
registered trademarks or trademarks of, or licensed to, DataFlux Corporation
in the USA and other countries. ® indicates USA registration. Other brand
and product names are trademarks of their respective companies.