From: Nancy Edwards 
Organization: AMIRIX
To: info@linuxdevices.com, lwn@lwn.net, pr@wideopennews.com,
Subject: Press Release: AMIRIX Launches ELSA Program for Embedded Linux
Date: Thu, 18 May 2000 11:50:27 -0300


PRESS RELEASE

Release date: 05/18/2000

For more information, contact:

Nancy Edwards, Marketing Coordinator, AMIRIX Systems Inc.
Tel: (902) 450-1700 ext 234    Fax: (902) 450-1704
E-mail: nancy.edwards@amirix.com
Web: www.amirix.com


AMIRIX Launches ELSA Program

This press release features the following information:
1. AMIRIX launches Embedded Linux Strategic Alliance (ELSA) Program
2. Benefits of ELSA to embedded Linux community
3. AMIRIX's recent Linux activities


HALIFAX, Nova Scotia, May 18, 2000 - AMIRIX Systems Inc. recently
launched its Embedded Linux Strategic Alliance (ELSA) program geared
towards bringing the benefits of Linux to the embedded systems market. 
As an international technology leader in embedded systems solutions,
AMIRIX will leverage proven technology with its strength in both
hardware and software design to develop, validate, document and support
Linux offerings.

"The ELSA program not only provides a low cost entry vehicle into
Linux-based embedded systems market," says Vice President, Andrew Reid,
"it provides the support of an experienced professional technical team,
expert in diagnosing and debugging complex integrated hardware and
software issues. ELSA frees up clients to focus on design, manufacture,
sales and distribution of complete hardware solutions for the embedded
systems market, while we deal with the rapidly evolving Linux operating
system."

AMIRIX also offers device drivers and turnkey Linux technology
solutions, for specialized or custom boards and processors, to systems
integrators and developers who wish to use Linux as their embedded
operating system. AMIRIX also offers a full range of custom hardware and
software solutions to meet clients' specific requirements. AMIRIX
designs to a "solution space" and produces optimized partitioning of
hardware and software architectures.

AMIRIX's recent Linux activities
At the recent Linux World Expo in Montreal, AMIRIX launched a
promotional campaign entitled "LINUX ON BOARD". This trademarked tagline
illustrates and emphasizes that the operating system is totally
integrated with the vendor's board as opposed to "shrink wrapped"
generic software where the end user is left with the difficult task of
integrating the operating system with the hardware. Participating ELSA
program clients have the advantage of offering their end users a
complete working computing platform "right out of the box". For end
customers this means a lower cost, easier-to-use product. 

AMIRIX staff  have been instrumental in establishing the Embedded Debian
Project, an independent, non-commercial project focused on driving
Debian GNU/Linux deeper into the embedded space. Debian's open
development process, reputation for reliability and security, powerful
package manager, and wide and growing range of supported architectures
provide a solid foundation for the realization of this goal.

AMIRIX believes that using Debian as the focal point for concentrating
the efforts of the embedded Linux community will advance the state of
the art faster and more effectively than today's fragmented efforts.
AMIRIX will be a strong supporter of the Embedded Debian Project and
invites the participation of organizations and individuals with similar
goals.

AMIRIX will exhibit at the Embedded Linux World Expo in San Jose, CA on
June 22nd and Toronto, ON November 16th.

-30-

-- 
Nancy Edwards
Marketing Coordinator
AMIRIX Systems Inc.
77 Chain Lake Drive, Halifax, NS B3S 1E1
Email: nancy.edwards@amirix.com
URL: http://www.amirix.com
Phone:  (902) 450-1700, ext. 234
Fax:  (902) 450-1704