Steve Worthington
President
Partners in Commerce, Inc.
(508) 879-5009
stevewo@banet.net




PARTNERS IN COMMERCE USES MAGIC
TO CREATE INNOVATIVE WEB SELLING TECHNOLOGY

Offers Small- to Medium-Size
Companies Inexpensive and Quick Way 
To Web-Enable Their Businesses

 
BOSTON, MA (May 25, 2000) - Partners in Commerce, Inc. (PIC) today
introduced an innovative technology that enables traditional small- to
medium-sized companies to quickly and inexpensively obtain a Web
presence to market and sell their products and services.
ClubSelling.com includes a catalog builder, as well as secure order
and shopping cart technologies, while CorpSelling.com adds
customization features designed to appeal to larger-volume small
businesses.  Both solutions were built using Magic Software
Enterprises' (Nasdaq: MGIC) state-of-the-art application development
technology, Magic Enterprise Edition V.8.3 for Linux. 

PIC's Clubselling Technology
PIC's patent pending "ClubSelling" technology offers two levels of
solutions.  ClubSelling.com is an externally hosted Website that
contains the entire infrastructure required to build and maintain
on-line catalogs, accept and process orders using shopping cart
technology, and securely process credit card transactions.   For
businesses with no current Web presence, ClubSelling.com acts as a
one-stop shop for whatever level of Web presence the business desires
- from a simple homepage all the way through to full transactional
processing. 

For businesses with an existing Web presence, ClubSelling.com's
facilities are available via a link from any existing Website, and can
be made available on an "as needed" basis to provide anything from an
on-line catalog with email ordering facilities to full online order
processing that includes sophisticated search capabilities. 

"With its easy affordability and implementation, ClubSelling.com also
presents companies an ideal way to test the feasibility of selling
their products and services over the Web," said Steve Worthington,
president of PIC.  "And, the additional customization offered through
CorpSelling.com allows any business to assimilate the Web business
into a more traditional legacy system." 

CorpSelling.com, an enhanced version of ClubSelling.com, adds a
complete array of customization services and links.  Designed to
appeal to larger-volume small businesses, it provides increased
flexibility and easy integration with existing front- and back-office
systems. 

Following an initial setup fee of $150 (which covers establishing an
initial account as a ClubSelling.com member, a homepage template,
catalog templates, and display options for catalog presentation),
ClubSelling.com's business model is based upon usage.  For as little
as $50 per month, businesses can process up to 1,000 transactions
(customer visits) per month.  The initial setup fee for
CorpSelling.com is slightly higher depending upon the level of
customization required. 

Interested businesses are invited to visit the ClubSelling.com
Website, http://www.clubselling.com, for a demonstration of the
system, including a fully functional demo company. 

The Magic of Clubselling
PIC's ClubSelling technology was built using Magic Software
Enterprises' Magic Enterprise Edition V.8.3 for Linux to provide the
most robust and flexible service offering available to partner
companies.  Having initially developed and prototyped the concept in a
Windows NT environment, PIC evaluated a number of options to deploy an
industrial strength version of their software before undertaking a
major launch of the facilities.  According to Worthington, Magic and
Linux were the logical combination to get the robust system up and
running quickly without a massive investment in hardware and time. 

"Magic for Linux was the perfect choice for what we are trying to
achieve with ClubSelling.com and CorpSelling.com," said Worthington.
"It allows us to rapidly create sophisticated e-commerce offerings for
small- to medium-sized businesses at lower than average costs.  In
addition, because of its state-of-the-art merge facilities, we are
able to rapidly customize HTML templates.  And Magic's ability to
seamlessly integrate with legacy systems, lets us provide maximum
functionality and maximum value to partner companies under any
circumstances." 

Currently, Magic is offering its Magic Enterprise Edition V.8.3 for
Linux development technology at a special introductory price of $299.
In addition, the Company also markets and sells Magic eMerchant, a
sophisticated business-to-business e-commerce solution, for Linux and
most other commercial platforms.   Businesses can download demo
versions of Magic's Linux software at its Website,
http://www.magic-sw.com/linux.  Information regarding Magic eMerchant
and the Company's other customer relationship management (CRM)
solutions is available at http://www.magic-sw.com/crm. 


About Partners in Commerce, Inc.
PIC is a privately funded .com startup, positioned as a
business-to-business application service provider.  The Company's
mission is to provide low cost, sophisticated, reuseable e-commerce
and e-business transaction engines based upon Magic technology. 

PIC is a Magic Solutions Partner with more than 10 years of experience
developing solutions using Magic technology.  It is located in Millis,
Mass., telephone (508) 879-5009, fax (508) 879-3117,
http://www.ClubSelling.com. 

About Magic Software Enterprises
Magic Software Enterprises, a member of the Formula Group (Nasdaq:
FORTY), develops, markets and supports software development and
deployment technology that enables enterprises to accelerate the
process of building and deploying applications that can be rapidly
customized and integrated with existing systems.  Magic technology,
applications and professional services are available through a global
network of subsidiaries, distributors and Magic solutions partners in
approximately 50 countries.  The Company's North American subsidiary
is located at 1642 Kaiser Avenue, Irvine, Calif., 92614, telephone
(949) 250-1718, fax (949) 250-7404, http://www.magic-sw.com. 

The Formula Group is an international information technology company
principally engaged, through its subsidiaries and affiliates, in
providing software consulting services, developing proprietary
software products and producing computer-based solutions.