Date: Wed, 05 Jul 2000 16:49:37 -0700
From: Julie Donnellan 
Subject: ESC Summer Press Release


FOR IMMEDIATE RELEASE

PRESS CONTACTS: 		
Wendy Lewis
FS Communications
650/ 691-1488



BOSTON EVENT FEATURES THE NEWEST TECHNOLOGY FOR INTERNET

APPLIANCES AND ADVANCED EMBEDDED ELECTRONICS


The Embedded Systems Conference Summer Reflects Local Industry Growth, 
Dozens Of New Products To Be Shown


San Francisco - July 6, 2000  - The Embedded Systems Conference (ESC) 
Summer opens in Boston next week with an exhibition of the latest 
processors and software tools that will enable the next generation of 
Internet appliances and advanced embedded electronics, such as web-browsing 
cell phones and connected home appliances.  With an unprecedented number of 
Massachusetts companies participating, the show reflects the tremendous 
growth of the embedded systems industry in the
Boston area.

ESC Summer, running from July 10-12, 2000 at the Sheraton Boston Hotel and 
Hynes Convention Center, is an educational forum that provides engineers, 
developers, and project managers with the latest information on embedded 
technology innovations.  The show floor, which is double the size of last 
year's event, complements the program of classes and tutorials.

More than 90 exhibitors will show the latest in hardware and development 
tools, including dozens of new products.  Local participants from the 
Boston area include:

* CMX Systems, Inc. - A provider of software tools needed to program 
embedded applications in automotive, medical equipment, consumer 
electronics, communications, aerospace, manufacturing automation, and many 
other industries.

* Phar Lap Software, Inc. - A provider of real-time operating systems and 
software development tools for embedded applications including products for 
Web-accessibility using standard Internet technology.

* Software Emancipation Technology, Inc. - Provides a software Development 
Information System (DIS), which improves software quality and development 
and reduces maintenance costs and time-to-market.

* The MathWorks - A developer and supplier of technical computing software, 
with more than 500 employees and headquarters in Natick, Massachusetts.

"With high tech businesses proliferating along the Route 128 technology 
corridor, Boston is affirming its role as a hotbed of innovation for 
embedded devices," said Lindsey Vereen, editorial director of EMBEDDED 
SYSTEMS PROGRAMMING magazine and ESC conference chairman.  "Thanks in part 
to the new technologies coming out of these companies, ubiquitous computing 
is becoming a reality."

Exhibitors are expected to announce and display a variety of new products 
at the show including embedded web browsers and tools for e-mail capability 
as well as memory management and connectivity products.  Two local 
companies, EBSnet and eMation, have scheduled press conferences for 
Tuesday, July 11.  EBSnet will announce the release of the next version of 
its software product, which offers enhanced security and remote 
configuration capabilities.  eMation will present Internet infrastructure 
solutions for e-business.

In addition to the two-day exhibition, the conference program features 
classes on topics ranging from Internet-appliance design, and open-source 
development, to communications protocols, taught by a faculty of 44 
industry experts.  Special conference events include a morning "Shop Talk" 
discussion group where participants can share their experiences on specific 
projects, a keynote address, titled "Reformat the Dog: The World of Weird 
Embedded Systems," and the "Summer Salsa" show floor reception on Tuesday 
evening.  More information on the Embedded Systems Conference Summer is 
available online at www.embedded.com/summer.

The Embedded Systems Conference Summer is produced by CMP Media, Inc. and 
is sponsored by EMBEDDED SYSTEMS PROGRAMMING and ELECTRONIC ENGINEERING 
TIMES magazines.  Other conferences produced by CMP's Electronics tradeshow 
group include the Embedded Systems Conference, the Embedded Systems 
Conference Spring, the Embedded Systems Conference Europe, the Embedded 
Executive Conference, ICSPAT 2000, DSP World Spring Design Conference, and 
the Analog & Mixed-Signal Applications Conference.

CMP Media is now part of Miller Freeman, Inc., Miller Freeman's U.S. 
division, headquartered in San Francisco.  A wholly-owned subsidiary of 
United News & Media plc (UNEWY), CMP is the leading high-tech media company 
providing essential information and marketing services to the entire 
technology spectrum -- the builders, sellers, and users of technology 
worldwide.  With its portfolio of newspapers, magazines, custom publishing, 
Internet products, research, consulting, and conferences, CMP is uniquely 
positioned to offer marketers comprehensive, integrated solutions tailored 
to meet their individual needs.  Online editions of the company's print 
publications, along with products and services created exclusively for the 
Internet, can be found on CMPnet at http://www.CMPnet.com.

Exhibitor		Thayer Goodenow			
Contact:  		CMP Media, Inc.			
Phone:		415/278-5221					
Email:		tgoodenow@cmp.com 		

Attendee Contact:	CMP Media, Inc.	
Toll free:		800/789-2223		
E-mail:		esc@cmp.com	

Press			FS Communications
Registration:		650/691-1488
			wendy@fscomm.com

###

=========================
Julie Donnellan
FS Communications
888 Villa Street, Suite 410
Mountain View, CA  94041
650/691-1488
650/960-0541 Fax
julie@fscomm.com