Date: Tue, 31 Oct 2000 10:37:10 -0800
From: Paul Carlstrom <paul.carlstrom@opensales.com>
To: corbet@lwn.net
Subject: OpenSales Changes Name, Expands

FOR IMMEDIATE RELEASE

OpenSales Becomes Zelerate as Open Source E-Commerce Software Leader
Expands Service Offerings and Prepares New Applications

Consulting Services Veteran to Head Professional Services Unit

SAN MATEO, CA--November 1, 2000--OpenSales, Inc., the leading provider
of open source e-commerce applications, today announced its adoption of
a new corporate and marketing identity--Zelerate--while also announcing
upcoming product plans and the expansion of the company's professional
services department, now headed by consulting services veteran Lawrence
Brunelle.

"The name 'Zelerate' reflects our accelerated approach to developing and
supplying e-commerce applications," said Bonnie Crater, president and
CEO of Zelerate, Inc.  "This new identity marks a major milestone in our
evolution as we grow more product and service offerings to compete with
any proprietary solution."

Expanded Consulting Services

Crater also announced that Lawrence Brunelle has joined Zelerate as
senior vice president and general manager of professional services.  A
20-year veteran of high technology, Brunelle was most recently senior
vice president at Xoriant Corporation where he developed and launched
the company's e-business solutions consulting model.  Prior to his work
at Xoriant, Brunelle was vice president and general manager at
USinternetworking (USi), where he launched the company's e-business
solutions consulting model.  Before his work at USi, Brunelle held
senior manager and management consulting positions at Coopers & Lybrand
Consulting, Andersen Consulting and Booz-Allen & Hamilton.

"Attracting executives of Lawrence's caliber reaffirms the strength of
our open source approach," Crater noted.  "He will play a key role in
driving our growth by ensuring rapid, effective and customer-centered
installations of Zelerate software."

"I'm very pleased to be given the opportunity to build upon the Zelerate
plan for providing professional services that quickly incorporates
customized features into the core product," said Brunelle. "I believe
that this open source approach gives the customer unmatched scalability
and extensibility--as well as the lowest total cost of ownership
possible."

Open Source E-Commerce Platform Roadmap

Because the company licenses its Zelerate AllCommerce(tm) software under
the non-restrictive GNU General Public License, users have complete
ownership of source code--as well as increased platform stability and
reliability through a worldwide network of developers who continually
assist in refining the product.

"From its founding two years ago, the company has taken an entirely new
approach to providing solutions for doing business on the Web," said
Bill Claybrook, research director for Linux and open source software at
AberdeenGroup, Inc.  "By eliminating restrictive software licenses and
providing services designed to decrease implementation time, Zelerate is
continuing to invert the traditional software business model in an
attempt to define the enormous potential of the e-commerce applications
market."

Unlike technical Web development tools relied upon by most e-commerce
operations, the Zelerate AllCommerce suite of applications has been
designed to be used by non-technical marketing and product managers.  In
addition to providing the ability to easily customize online pricing,
inventory and ordering information, the software allows the entry of
unlimited amounts of product information for unparalleled extensibility.

Data entry only needs to occur once, since the system treats any form of
information as a standalone object.  These objects may then be linked to
any Web page with corresponding prices, descriptions, graphics,
promotions or user information.  The WAP-enabled software can be
deployed on Linux, Solaris, UNIX and Windows NT with any major database.

Zelerate plans to introduce a fully open-sourced and Web-based warehouse
management system in December of this year to manage fulfillment needs
such as purchase orders and delivery options. Other new modules will
include features for multiple shipping options, coupons, gift
certificates, multiple currency support and multi-language store
templates.

# # #

About Zelerate, Inc.
Zelerate, Inc., (formerly OpenSales, Inc.) is the leading provider of
open source e-commerce applications. The San Mateo-based company is the
developer of Zelerate AllCommerce(tm), a suite of freely available and
platform-independent software applications that support all key Internet
business models and can process thousands of Web transactions per second
ion inexpensive clusters of systems. For rapid development, Zelerate
offers a range of installation, customization, and support services.
Zelerate is an idealab! company.

Contact:
Zelerate, Inc.
Paul Carlstrom
Director of Corporate Communications
650-358-7770
paul@zelerate.com