Date: Tue, 20 Feb 2001 13:37:19 -0800
To: (Recipient list suppressed)
From: Julie Donnellan <julie@fscomm.com>
Subject: ESC San Francisco - Keynote Speaker Press Release


FOR IMMEDIATE RELEASE

PRESS CONTACTS: 		

Miranda Brady, Wendy Lewis
FS Communications
650/ 691-1488
Miranda@fscomm.com


REAL-TIME JAVA(TM) TECHNOLOGY AND LIFE IN A
DIGITAL WORLD ARE KEYNOTE TOPICS AT
EMBEDDED SYSTEMS CONFERENCE SAN FRANCISCO



  "Hitchhiker's Guide To The Galaxy" Author, Douglas Adams, and Sun 
Microsystems Experts,

James Gosling and Greg Bollella Deliver Speeches At Top Industry Event



San Francisco - February 21, 2001  - CMP Media (Nasdaq: UNEWY) today 
announced that the author of the popular "Hitchhiker's Guide to the 
Galaxy," series and Java(TM) technology experts from Sun Microsystems will 
deliver keynote addresses at the upcoming Embedded Systems Conference San 
Francisco.  Best-selling author Douglas Adams will give his personal view 
on the achievements and absurdities of information and digital 
technology.  Java technology inventor James Gosling, and real-time 
authority Greg Bollella, will discuss the future of real-time Java technology.

The keynotes are a highlight of the Embedded Systems Conference (ESC) San 
Francisco, the world's top educational forum for engineers, designers and 
managers working with embedded systems.  Featuring 171 classes and 15-full 
day tutorials from April 9-13 at the Moscone Center, the conference focuses 
on some of the fastest growing areas of embedded design, including Internet 
Appliance Design, developing with programmable logic, and system-on-chip.

Douglas Adams will talk about what it means for us to be living in a world 
in which we are almost inventing the future in real-time on Tuesday, April 
10 at 12:00 p.m.

"Orwell, writing '1984,' foresaw a future in which we would be dominated by 
a single Big Brother," said Adams.  "What nobody foresaw was that we would 
instead have millions and millions of Little Brothers, Sisters and Cousins 
all working for us, on our desks, in our homes, in our pockets.  Soon, 
instead of making computers out of plastic and metal, we will make plastic 
and metal out of computers. Can we even imagine what such a world will be 
like?"

In Wednesday morning's keynote address, James Gosling, the designer of the 
Java programming language, and Greg Bollella, senior staff engineer of Sun 
Micosystems, will demonstrate Java technology's real-time capability.  They 
will discuss Java technology's potential for enabling open-platform 
computing and simplifying programming complexity for embedded systems in 
the same way that it did for the personal computer industry.

Bollella and Gosling plan to illustrate Real-Time Java technology's 
deterministic capability in a demonstration of two independently controlled 
robotic arms playing "Chopsticks" on a single keyboard together.  A 
separate embedded board drives each robot, demonstrating real-time Java 
technology's capability to keep them synchronized through the scheduling of 
software execution as pieces of code are executed at 20 millisecond intervals.

"Java technology is already used in a variety of embedded applications, 
such as cell phones and PDAs, for user applications," said Bollella.  "But 
it also has tremendous promise for system software development.  The 
Real-Time Specification for Java technology provides Java based runtimes 
with the predictability and access necessary to enable the development of 
system software in the Java programming language. We see an urgent need for 
high-level language support in the embedded systems industry."

"The trend in device development is to implement more and more 
functionality in software," said Gosling.  "Real-Time Java technology will 
greatly reduce the programming effort required for the increasingly 
large-scale software engineering projects required in the embedded systems 
industry.  With the Real-Time Specification for Java technology, 
object-oriented programming will be available for applications such as 
telecom infrastructure, military command and control, and media 
applications, dramatically improving programmer productivity."

SPEAKER INFORMATION
Douglas Adams' "Hitchhiker's Guide To The Galaxy" started as a late night 
BBC radio show in the UK.  In addition to the best-selling books, there 
have been numerous adaptations on TV, stage, record, tape, computer disc 
and even a bath towel.  Adams graduated in English Literature from 
Cambridge University, but sometimes wishes he had been a scientist instead 
and has been consoling himself with jokes ever since.   He is one of the 
founders of The Digital Village, a UK-based multi-media company.

James Gosling is a vice president and fellow at Sun Microsystems.  In 
addition to designing the Java programming language he also implemented its 
original compiler and virtual machine and is currently a contributor to the 
Real-Time Specification.  Previously, he was a lead engineer of the window 
system at Sun.  Gosling received a Bachelor of Science degree in Computer 
Science from the University of Calgary, Canada in 1977 and a Ph.D. in 
Computer Science from Carnegie-Mellon University in 1983.

Greg Bollella has been interested in algorithms and software architectures 
that support deterministic execution completion guarantees since 
1992.  Before joining Sun Microsystems Laboratories, he was a senior 
architect at IBM, where he led the Real-Time for Java Expert Group under 
the Java Community Process(SM) which developed the Real-Time Specification 
for Java (RTSJ) technology.  At Sun Labs he continues to be actively 
involved in the continued development of RTSJ.  Bollella holds a Ph.D. in 
computer science from the University of North Carolina at Chapel Hill.

More information on the Embedded Systems Conference San Francisco is 
available at http://www.embedded.com/esc.  Conference catalogs can also be 
obtained by calling 877-446-7799 or by e-mailing esc@cmp.com.

The Embedded Systems Conference is produced by CMP Media Inc. and is 
sponsored by EMBEDDED SYSTEMS PROGRAMMING magazine and ELECTRONIC 
ENGINEERING TIMES.  Other conferences produced by CMP's Electronics Trade 
Show Group include the Embedded Systems Conference-Chicago, the Embedded 
Systems Conference-Boston, the Embedded Systems Conference-Europe, the 
Embedded Executive Summit, and the Communications Design Conference.

About CMP Media Inc.
CMP Media Inc. (www.cmpnet.com) is a leading high-tech media company 
providing essential information and marketing services to the entire 
technology spectrum -- the builders, sellers and users of technology 
worldwide.  Capitalizing on its editorial strength, CMP is uniquely 
positioned to offer marketers comprehensive, integrated media solutions 
tailored to meet their individual needs. Its diverse products and services 
include newspapers, magazines, Internet products, research, direct 
marketing services, education and training, trade shows and conferences, 
custom publishing, testing and consulting.

# # #

Note: Sun, Sun Microsystems, Java and Java Community Process are trademarks 
or registered trademarks of Sun Microsystems in the United States and other 
countries.  All other trademarks are the property of their respective owners.


Attendee Contact:	CMP Media Inc.	
Toll free:		1/877-446-7799	
E-mail:		esc@cmp.com		

Press Registration:  	FS Communications
Phone:		650/691-1488
E-mail: 		miranda@fscomm.com

=========================
Julie Donnellan
FS Communications
888 Villa Street, Suite 410
Mountain View, CA  94041
650/691-1488
650/960-0541 Fax
julie@fscomm.com