From: mds@mds01.prwire.com
Date: Thu, 15 Mar 2001 08:09:01 -0500 (EST)
To: mds@mds01.prwire.com
Subject: LynuxWorks and NeoMagic to Provide BlueCat Linux OS for System-On-Chip...



    LynuxWorks and NeoMagic to Provide BlueCat Linux OS for System-On-Chip
                        Solution for Handheld Devices

    SAN JOSE, Calif., March 15 /PRNewswire/ -- LynuxWorks(TM), Inc., a
provider of open source and true real-time embedded solutions for the post-PC
era, and NeoMagic Corporation (Nasdaq: NMGC), a leading pioneer of embedded
DRAM and logic technology, today announced that they are using LynuxWorks'
embedded BlueCat(TM) Linux for the upcoming NeoMagic System-on-Chip (SoC)
platform for smart handheld devices.
    The SoC solution from NeoMagic is designed to meet the ever-increasing
demand for enhanced graphics, audio and video playback, low power consumption,
compact form factor and affordable price targets in handheld systems,
elevating the Personal Digital Assistant to the level of a Personal
Entertainment Device.  One key part of that success equation will be capable,
yet cost-effective, operating systems for the deployment of embedded
applications and drivers.
    "We found the open-source nature of LynuxWorks' BlueCat Linux, and their
aggressive porting services, quite suitable for keeping our development and
deployment costs to a minimum," said Jason Chiang, product marketing manager
at NeoMagic.  "BlueCat also enables increased design validation and test
coverage of the SoC during the product development phase, and therefore helps
to reduce the time-to-market cycle."
    LynuxWorks' BlueCat is an open-source Linux, targeted and tailored for
embedded development and deployment.  BlueCat Linux has been engineered to
allow configuration to accurately match the requirements of embedded
development from small devices to large-scale multi-CPU systems.
    "The support for LynuxWorks' BlueCat on NeoMagic's SoC will provide our
customers with best-of-breed products and services for developing next
generation smart devices," said Greg Rose, director of product management for
LynuxWorks.  "The reference design will extend LynuxWorks' commitment to
embedded markets for Internet-based, consumer information and entertainment
devices."
    In addition to a stable commercial version of Linux, the company provides
a complete software development environment and tools for debugging and tuning
applications, optional support packages for software engineering, technical
support, consulting and professional services.

    About LynuxWorks
    LynuxWorks(TM), Inc. is a provider of open source and true real-time
embedded solutions for the post-PC era.  LynuxWorks supports industry
standards in communications, aerospace and defense, consumer and business
electronics, industrial control systems, Internet infrastructures,
automotive/transportation, medical devices, and retail industries.  LynuxWorks
products include the open-source BlueCat(TM) Linux; the scalable,
Linux-compatible LynxOS(R) real-time operating system; software frameworks for
high-availability systems; development tools and technical support worldwide.
Information about LynuxWorks is available on the Worldwide Web at
http://www.LynuxWorks.com/ .

    About NeoMagic
    NeoMagic Corporation, based in Santa Clara, California, has pioneered the
integration of DRAM, complex logic, and analog circuits into single-chip
solutions.  The company's proprietary MagicWare(TM) technology increases
performance while reducing power consumption, by eliminating the need to drive
signals off-chip to discrete memory.  NeoMagic is embarked on a strategy of
developing System-on-Chip solutions for applications that require intensive
graphics, video and audio, to provide value-added semiconductor solutions for
mobilizing digital multimedia content for the Internet age.  NeoMagic may be
found on the World Wide Web at www.neomagic.com.
    NOTE:  LynuxWorks and BlueCat are trademarks and LynxOS is a registered
trademark of LynuxWorks, Inc.
    NeoMagic, the NeoMagic circle logo, and MagicWare are trademarks or
registered trademarks of NeoMagic Corporation.
    Other brand or product names are registered trademarks or trademarks of
the respective holders.

SOURCE  LynuxWorks, Inc.
    -0-                             03/15/2001
    /CONTACT:  Linda Nixon of LynuxWorks, Inc., 408-558-3124, or
lnixon@lnxw.com; or Jason Chiang of NeoMagic Corporation, 408-988-7020,
ext. 5440, or jchiang@neomagic.com; or Jim Fanucchi of Stapleton
Communications, 650-470-4237, or jim@stapleton.com, for LynuxWorks, Inc.; or
Bruce LeBoss of Chipshots, Inc., 408-541-8744, or leboss@chipshots.com/
    /Web site:  http://www.neomagic.com/
    /Web site:  http://www.lynxworks.com/
    (NMGC)