Date: Tue, 27 Mar 2001 16:19:46 -0800
To: (Recipient list suppressed)
From: Julie Donnellan <julie@fscomm.com>
Subject: ESC SF Press Release

FOR 	IMMEDIATE RELEASE


PRESS CONTACTS: 		
Miranda Brady
Wendy Lewis
FS Communications
650/ 691-1488
Miranda@fscomm.com


SAN FRANCISCO EVENT TO SHOWCASE INTELLIGENT ELECTRONIC DEVICES AND THE 
TECHNOLOGIES THAT MAKE THEM WORK

Embedded Systems Conference Exhibit Floor Reflects Demand For
Embedded Tools For Connectivity, Linux Development, and System-On-Chip Design


San Francisco, Calif. - March 28, 2001 - The show floor at the upcoming 
Embedded Systems Conference San Francisco, the world's largest exhibition 
of the core technologies for intelligent electronics, will feature hundreds 
of products used by engineers, designing the latest in Internet Appliances, 
Systems-on-Chip and smart industrial machines.  Critical tools and 
technologies that enable communications and networking connectivity in 
everyday devices will be among the many new products unveiled at this 
industry-leading event, running from April 10-12 at the Moscone Center.

The show floor at the twelfth annual Embedded Systems Conference features 
341 exhibitors, including 118 San Francisco Bay Area companies.  This year, 
the exhibit floor will also feature the "Innovation Showcase," an 
exhibition of the newest end-user products powered by embedded systems.

"It's not that we're all going to be browsing web-sites from our toasters, 
but we're going to see an increasing number of products that incorporate 
the communications capability of the Internet in very interesting ways," 
said Lindsey Vereen, Conference Director.  "You can see some great examples 
of this at the Innovation Showcase and on the show floor, where there will 
be demonstrations of the chips and software that will enable next 
generation functionality."

A number of intelligent devices are featured in the event's first 
Innovation Showcase.  These include:
* A Mobile Web Pad
* A Multimedia Electronic Book
* An Internet-Enabled Espresso Maker
* New Digital Music Players, including portable and home stereo devices
* A Network-Enabled Fingerprint Security System
* An Internet Appliance that allows small and remote offices to share 
Internet access, files, printers, and network services

Hundreds of the products that are used to create these types of devices 
will be demonstrated on the show floor.  Among the newest products, are 
tools used to add connectivity to embedded devices, such as:
* Application specific Bluetooth front-end solutions
* Components for the implementation of voice over DSL
* CAN (Controller Area Network) products, which link electronic networks in 
automobiles and on manufacturing plant floors.
* An embedded Ethernet and storage module
* Middleware for deterministic IP data delivery without complex programming

The show floor will also feature a broad range of products to build 
software applications including Linux and cross-platform development 
tools.  Examples include Linux-based PDA software, web browsers and a real 
time operating system; an integrated tool for programmers working with 
Windows CE and Linux; and software to link Linux devices to Windows-based 
enterprise systems.

Another category of products featured on the show floor is System-on-Chip 
(SoC) devices and the tools used to create them, including a real-time, low 
power Java Processor; a streamlined processor core with low gate count and 
a single stage pipeline; a System-on-Chip device with integrated Ethernet 
controller; and a solution for multi-core SoC simulation and debugging.

"System-on-Chip is the natural result of the electronics industry's 
capability to shrink nearly every key component to smaller and smaller 
sizes and put them on a single die," said Vereen.  "Consumer benefits of 
high integration and small size are more features in a smaller package, 
higher reliability, and less power consumption.  Integrating software into 
Systems-on-Chip is still a challenge, but exhibitors at ESC are starting to 
address this market."

The ESC exhibition is held in conjunction with the world's most 
comprehensive educational program on embedded systems.  With 186 courses 
and 15-full day tutorials, including 95 entirely new sessions, the 
conference program highlights topics such as design of wireless devices, 
development of distributed systems, and open-source design tools and 
operating systems.

Special events include keynote addresses, a panel discussion and exhibitor 
workshops.  Best-selling author of the "Hitchhiker's Guide to the Galaxy," 
Douglas Adams and Sun Microsystems Java technology inventor James Gosling 
and his colleague Greg Bollella present the keynotes.  A panel discussion 
titled, "Object-Oriented Programming: Method or Madness," is offered on 
Monday, April 9 at 5:00 p.m.  Additionally, Cadence Design Systems and 
Microsoft Corporation are offering special exhibitor workshops on Tuesday 
through Thursday.  Advance sign-up and payment is required for these 
hands-on product-oriented classes.

More information on the Embedded Systems Conference San Francisco is 
available at http://www.embedded.com/esc.  Conference programs can also be 
obtained by calling 877-446-7799 or by e-mailing esc@cmp.com.

The Embedded Systems Conference is produced by CMP Media Inc. and is 
sponsored by EMBEDDED SYSTEMS PROGRAMMING magazine and ELECTRONIC 
ENGINEERING TIMES.  Other conferences produced by CMP's Electronics Trade 
Show Group include the Embedded Systems Conference-Chicago, the Embedded 
Systems Conference-Boston, the Embedded Systems Conference-Europe, the 
Embedded Executive Summit, and the Communications Design Conference.

About CMP Media Inc.
CMP Media Inc. (Nasdaq: UNEWY) is a leading high-tech media company 
providing essential information and marketing services to the entire 
technology spectrum - the builders, sellers and users of technology 
worldwide.  Capitalizing on its editorial strength, CMP is uniquely 
positioned to offer marketers comprehensive, integrated media solutions 
tailored to meet their individual needs. Its diverse products and services 
include newspapers, magazines, Internet products, research, direct 
marketing services, education and training, trade shows and conferences, 
custom publishing, testing and consulting.  More information can be found 
at www.cmpnet.com.

Note: All trademarks used herein are the property of their respective owners.

# # #

Attendee Contact:	CMP Media Inc.	
Toll free:		1/877-446-7799	
E-mail:		esc@cmp.com		

Press Registration:   	FS Communications
Phone:		650/691-1488
E-mail: 		miranda@fscomm.com
		

=========================
Julie Donnellan
FS Communications
888 Villa Street, Suite 410
Mountain View, CA  94041
650/691-1488
650/960-0541 Fax
julie@fscomm.com