lwn@lwn

Enclosed is a press release from DataFlux Corp., a wholly owned subsidiary
of SAS Institute, announcing release of Blue Fusion SDK version 4.0, which
is targeted at programmers who want to embed data quality functions into
proprietary applications and corporations that have the need for real-time
data cleansing and integrity. DataFlux provides technology to improve
the accuracy and usability of data. Providing leading edge, award winning
technology for data cleansing, data augmentation, data consolidation &
conversion and data scrubbing, DataFlux turns data into intelligent information
 which helps organizations get substantially more ROI out of their business
intelligence systems. Some areas affected daily by data quality are:

* Sales Force Automation
* Customer Relationship Management
* Direct Marketing / Direct Mail
* ETL
* Data Warehousing / Data Marts
* Data Mining
* Patient Records
* Supplier / Customer Lists

DataFlux provides the technology to improve the results of data mining,
analysis and reporting, as well as marketing and advertising campaigns.
DataFlux technology:

* Eliminates duplicates in large databases such as mailing lists, sales
force automation,
   CRM, patient records
* Allows integration of multiple databases, even where data is not represented
the same
* Intuitively identifies and corrects anomalies where misspellings, transposed
   characters or other data inaccuracies exist
* Connects directly to more than 60 database platforms
* Offers open integration design
* Provides data enhancement, data standardization and data integration
processes
* Verifies, corrects and augments mailing addresses in both batch and
real-time

Contact:
Steve Traugott
Demaree Public Relations, Inc.
603-428-4411
straugott@demaree-pr.com


DataFlux's Blue Fusion SDK 4.0 Enables Corporations to Embed Complete
Data Quality Management Technology Into Applications

DataFlux Blue Fusion(tm) SDK technology delivers enterprise-wide data
management via an API

CARY, N.C., March 27, 2001 - DataFlux Corporation, a SAS Company and leader
in the development of data quality control technology that increases the
accuracy and usability of corporate database assets, today announced the
release of Blue Fusion SDK version 4.0, which is targeted at programmers
who want to embed data quality functions into proprietary applications
and corporations that have the need for real-time data cleansing and integrity.
 The Blue Fusion SDK provides a comprehensive suite of libraries for managing
the quality, consistency and usability of corporate data without the need
for consultants to install, program or maintain the solutions.

It is virtually impossible to control the stream of information into -
and out of - organizations today with call center operators, customer
Internet forms, point-of-sale contact information, CRM applications, web-based
applications, and other information gateways.  With so much data being
collected and disseminated throughout the enterprise, the responsibility
for controlling the integrity of that data often gets ignored.  With DataFlux's
 Blue Fusion technology, corporations can control the accuracy and usability
of their data at point of entry - or at any point of data exchange/sharing
between enterprise applications, databases and data warehouses.

DataFlux's Blue Fusion technology uses similarity searching and fuzzy
logic to find and recognize similar data patterns in databases and data
sets. DataFlux technology can be applied to many different types of data,
including name, address as well as non-name and address information (such
as product or brand names, geographical data, generic text or data fields).

The Blue Fusion SDK sets the foundation for real-time data quality and
matching solutions, as well as making it easy to develop and integrate
DataFlux technology into any application. The Blue Fusion SDK is an Application
 Programmers Interface with C-callable libraries. These libraries include
functionality for standardization, matching, fuzzy searching, parsing,
data identification, gender analysis, capitalization, and self-maintenance.
These libraries are ideal for use by developers in many data-driven application
s where quality and usability of data is critical, such as websites, CRM
applications, data warehousing, call centers, applications requiring fuzzy
search capabilities, ETL, and more.

Tony Fisher, president of DataFlux said, "The newest features of Blue
Fusion technology allow programmers superior data quality functionality
that can be added to data-intensive applications.  As with previous versions
of our technology, the latest version was developed with the idea that
data quality should be possible without a large IT staff or expensive
consultants.  The callable programmers interface of Blue Fusion SDK enables
organizations to implement data quality in an affordable and incremental
approach, utilizing underlying libraries and business rules to facilitate
the use of the technology in any application or across any data source."

Blue Fusion SDK 4.0 Highlights

With version 4.0, the Blue Fusion SDK is available for all platforms including
Windows, Linux, Unix, Mainframe, various IBM platforms, etc.  This newest
release also encompasses the DataFlux tradition of data management solutions
far beyond standard name and address cleanup.

Blue Fusion SDK 4.0 consists of a core set of libraries (Blue Fusion Base)
and additional FusionPack libraries (Blue Fusion Match and Blue Fusion
Verify):

·  Parse - The Parsing libraries include functions that parse free form
data elements into separate name or address elements.
·  Standardization - The Standardization libraries include functions,
which enable users to standardize data.
·  Gender Analysis - Functions included with Gender Analysis libraries
attempt to determine the gender of input names.
·  Entity Analysis - Entity Analysis libraries attempt to determine if
a data value/string represents an individual or an organization.
·  Capitalization - The Capitalization libraries include lowercase, uppercase
and proper case functions.
·  Customization - The Customization functions allow you to edit the DataFlux
internal knowledge base for vendor preference.
·  Blue Fusion Match - Matching libraries consist of a series of functions
that generate and store a coded representation for specific data strings,
a match code. Once created these match codes are able to identify duplicate
and more importantly, near-duplicate data values.
·  Blue Fusion Verify - Verify libraries ensure the accuracy, completeness,
and effectiveness of critical addresses in your corporate databases. 
This FusionPack library facilitates the USPS CASS-certification of data
sets.

Pricing & Availability

Blue Fusion SDK 4.0 is currently available for shipment. Typically, Blue
Fusion SDK 4.0 will range in price from $20,000 to $100,000 depending
on the size and scope of the implementation and user configurations. The
Blue Fusion SDK is also available for evaluation purposes.

About DataFlux Corporation

Founded in 1996, DataFlux is a North Carolina-based software company that
provides leading edge, award-winning technology for data cleansing, data
augmentation, data consolidation & conversion and data scrubbing. The
versatile DataFlux products are designed to significantly improve the
accuracy, consistency and usability of an organization's critical data,
enhancing the effectiveness of data-driven applications and initiatives
such as data warehousing, e-commerce systems, data mining, customer information
 systems, sales force automation, marketing databases, customer/prospect
profiling and list management. DataFlux is a wholly owned subsidiary of
SAS Institute, the leader in decision support and data warehousing, providing
integrated enterprise information-delivery solutions and e-business solutions.
For more on DataFlux, visit: http://www.dataflux.com.

						#	#	#

DataFlux, dfPower and Blue Fusion are trademarks or registered trademarks
of DataFlux Corporation, a SAS Institute company. All other product and
company names mentioned herein are trademarks or service marks of their
respective holders.