Who says you need a $50,000 marketing budget to publish a bestseller?

San Francisco, CA--When independent computer book publisher No Starch
Press released the second edition of STEAL THIS COMPUTER BOOK 2 (1-
886411-42-5, $24.95 trade w/CD-ROM, November 2000,
http://www.nostarch.com/?stcb2), they knew early on they had struck
gold. With over 40,000 copies sold in its first six months alone,
STEAL THIS COMPUTER BOOK 2 has exceeded all expectations, appearing
as the #5 bestseller on the Publishers Weekly General Computer list,
in the company of giants like Hungry Minds, Sams, and O'Reilly.

"It's nice to see that we're getting such broad support, " says
publisher Bill Pollock. "Our books benefit from the concentrated
attention we give them, and it's good to know that we can make a
difference."

Since 1994, No Starch Press has published carefully selected niche
titles, but until recently released only a few books each year. Now,
with plans to publish 20 new titles yearly (compared to competitors
200 to 2,000), No Starch is set to make a difference in the computer
book market. With well-laid plans to publish fewer, better books, No
Starch Press is evidence that targeted marketing and extensive
attention to each title works. Strong backlist titles include THE
BOOK OF JAVASCRIPT (http://www.nostarch.com/?js), ASTRONOMER'S
COMPUTER COMPANION (http://www.nostarch.com/acc.htm), and THE BOOK OF
SCSI (http://www.nostarch.com/scsi2.htm).

This fall, No Starch Press continues its innovative push with the
publication of JIN SATO'S LEGO(r) MINDSTORMS(tm): THE MASTER'S
TECHNIQUE, which teaches the basics of robotics engineering,
culminating in the creation of the author's famous robotic dog, MIBO.
Other key forthcoming titles include HACKING WINDOWS, BROADCAST 2000,
THE BOOK OF ZOPE, and THE BOOK OF VMWARE.

Founded in San Francisco in 1994, No Starch Press
(http://www.nostarch.com) publishes computer books that make a
difference on topics like Open Source, Web development, robotics, and
computer security.

Media Contact:

Amanda Staab, Publicist
No Starch Press
555 De Haro Street, Suite 250
San Francisco, CA 94107
415-863-9900
amanda@nostarch.com
http://www.nostarch.com

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